Pew surveyed a nationally representative group of 4,587 adults in the United States, between June 19 and July 2, 2018, with support from Pivotal Ventures, to investigate what people see as important when it comes to business and political leadership. The results were revealing for men and women.  “About nine-in-ten women (91%) say it’s essential that […]

The generation that loves social media, texting and new technology also prefers to work for businesses with fewer than 100 employees, according to research from online salary database PayScale.com.  “Forty-seven percent of Generation Y (Gen Y) workers are employed by small companies, compared to only 23 percent who work for companies with over 1,500 employees,” […]

Building a strategic plan for your business sounds like something hard and expensive. A luxury that only big companies can afford. But a company’s strategic plan is the tool that small and mid-size businesses need to reach their goals. Putting it into practice doesn’t have to be an overwhelming task. In this article, we will […]

As work-life and technology continue to evolve, a growing number of small business owners find themselves adopting remote work policies or “WFH” perks. However, their employees, who use company platforms and networks in popular locations such as coffee shops and airports, are more susceptible to the risk of an online attack.  According to Nationwide’s fifth […]

OK, maybe you can’t say the two cities in Florida hit with ransomware a few weeks ago dodged a bullet, but at least they dodged the digital equivalent of a cruise missile … right?  Riviera Beach and Lake City both paid the ransom. For Lake City, which lost access to its phone and email systems for a […]

If you’re like many business owners, you’re currently using social media with no formal management plan in place.  You’re most definitely not alone – most people have been winging it for years when it comes to using social media for business.  But winging it has never been a good strategy. It’s simply not realistic to […]

When it comes to business perception is reality. Opinions will happen regardless, so you might as well attempt to shape them. As the digital world transforms the way brands and customers connect, companies of all sizes are being forced to rethink how they approach their marketplace. Impactful branding is all about dynamism, flair, and creativity. A […]

Marketing remains essential for small businesses. It allows them to compete with others. But it also allows them to sell products and services. And it enables them to become profitable and grow. But the ways to market your small business seem endless. So how do you know which marketing tactics will be right for you? […]

Many online store owners heavily rely on PPC (Pay Per Click) programs for advertising their online store while completely ignoring the SEO part. However, they should have paid careful attention to optimising their online stores for organic search rankings as well.  There are many ways you can optimise your online store for better visibility in […]