As a business owner, search engine optimization plays a vital role in attracting consumers to your website. SEO can help grow your website’s online visibility on the search engine results page, thus bringing more organic traffic to your website.   As the world of technology is always evolving, so is SEO. And it can get pretty […]

Ten years ago, the concept of using social media for business was foreign. Today, however, with the rise of giants like Instagram, YouTube and Facebook, many businesses see the marketing value in these sites. The boom of the social media influencer and content creator market has opened new doors of opportunities. Social media and influencers […]

It’s one thing to start a business—it’s another to know how to expand a business. But, knowing how to expand a business is extremely important if you want to sustain your business’s success and your own financial well-being. If you fail to grow and adapt your business, you risk being left behind as the market […]

Start-ups and small businesses usually set out into their chosen markets fuelled by ample enthusiasm and positivity. This may take them far, but to truly succeed in competitive markets it is prudent to have a tangible long-term business growth plan in place.  If you are at the stage where your business needs a boost – […]

African-Americans have played a profound role in shaping the U.S. business landscape. Technological innovations like the traffic light, automatic elevator doors and even caller ID all sprung from the minds of creative black luminaries. To honor their business achievements this Black History Month, Forbes spoke to a number of founders, investors, activists, celebrities and experts on […]

As a business owner, the thought of doing accounting for your business may be more intimidating than the prospect of owning a business. But accounting doesn’t have to be intimidating.  By knowing what you need to do and getting some guidance on how to do those things, you can be performing accounting tasks for your […]

Did you know that 1 in every 3 small business owners gets penalized by the IRS for payroll errors?  Those fees and fines add up. When you add on the extra time and energy of figuring out the complicated payroll system, it suddenly doesn’t seem like a great place to cut costs. That’s why many […]

Before exploring how a round of funding works, it’s necessary to identify the different participants. First, there are the individuals hoping to gain funding for their company. As the business becomes increasingly mature, it tends to advance through the funding rounds; it’s common for a company to begin with a seed round and continue with […]

Starting your own company can be a daunting but rewarding process. While a great business plan is crucial for founders, financing is one of the most important elements a company needs to succeed.  However, financing a startup or small business can be a difficult, drawn-out process, especially for those with poor credit. While there is […]