A recent study of consumers confirmed that adverts do influence their buying decisions, though not all advert types are successful. For example, celebrity endorsement was rated the top ‘Characteristic of a Bad Ad’ in the study by marketing experts Unsupervised, suggesting the power of the influencer is not as great as celebrities like to think. […]
Healthy margins are essential to launching and growing small businesses and finding the right price helps maximize profitability and future growth. Product pricing is not something that comes naturally for most people, but it is an essential skill that small business owners need to hone. As small business owners set their price for their products […]
Small business loans let eligible business owners borrow funds to cover company-related purchases and operating expenses. Whether you’re just starting your business or trying to grow, the best small business loans can help you access the capital your business needs to thrive. Consider these tips when comparing small business loans: Read more…
Times are tough for small business, but help is available, from both the government—federal, state or local—and the private sector. It may be in the form of a grant, a loan or a leg up competing in a difficult business environment. Here’s a breakdown to help you sort through what’s available. Read more…
How do you determine the digital competitiveness of your company? Many experts have recommended measuring the strength of branding; R&D; manufacturing; sales and distribution; management; growth rate; and financial stability as key performance indicators. However, when my company, Trianz, studied the demise of established companies and the success of startups in the tech industry, a […]
SEO or Search Engine Optimization is the most important tool for a brand to rise above its competitors on extremely competitive search engines like Google. Netizens these days resort to the internet for every little piece of information. And if a business wants to grab the top position in search results and become a particular […]
Used along-side effective strategic planning, the right KPIs and business metrics act as essential navigation tools that help organisations understand how well they are doing in delivering on their strategic goals. If managers don’t want to fly blind, then they require relevant and meaningful business measures to inform their decision-making. Read more…
Retirement planning can be a difficult and stressful subject for business owners. The sale of the business alone might generate enough income to sustain an entrepreneur and their family through retirement—but that’s not always the case. There are steps that business owners can and should take to guarantee the future health of their business as […]
Last month, Isabella Casillas Guzman, head of the Small Business Administration, joined Vice President Kamala Harris to announce reforms to Community Advantage: a pilot loan program through which the agency aims to provide low-income borrowers and individuals from underserved communities with equitable access to capital. Some of the changes include extending the length of the […]
Summer Griffith experienced growth with her business, Drip Drop Fitness, and needed help with meeting her goals. In this video she talks about the SBDC at Florida A&M and finding success for her business future.
Very good! I would recommend this process to anyone who is considering starting a new business.
The SBDC Business Analyst listened to me and was able to access a sales approach. He also helped me strategize my sale approach!
I feel this service has tremendous value!
This gave me a clear vision of what I need to do! There will be a lot of leg work, but I have a lot of confidence in the success of my idea. Thank you!
Everyone has been helpful and great to work with.
Take advantage of what SBDC at FAMU offers! A great resource that any business should use!
Good Job! Whew, never knew starting a business was so involved!
I'm really excited about starting my business and look forward to learning more from the SBDC as I grow!
I appreciate having a workshop like this in the community to help Tallahassee citizens succeed in their endeavors. The SBDC at Florida A&M University is an invaluable resource!