Well-chosen goals and objectives point a new business in the right direction and keep an established company on the right track. Just think about what football would be without end zones or what the Indianapolis 500 would be without a finish line.
When establishing goals and objectives, try to involve everyone who will have the responsibility of achieving those goals and objectives after you lay them out.
To help you better understand how you can set goals and objectives, you first need a good foundation for what the two are.
Goals establish where you intend to go and tell you when you get there. They help improve your overall effectiveness as a company — whether you want to increase your share of the market, for example, or improve your customer service. The more carefully you define your goals, the more likely you are to do the right things and achieve what you wanted to accomplish in the first place.
Objectives are the specific steps you and your company need to take in order to reach each of your goals. They specify what you must do — and when.