Most of you will have a business plan for your startup, as this document acts as the blueprint and roadmap for your company. Whether it is to share with management to help with strategy or present to investors for funding, the business plan will provide the basis for future decisions.
However, despite its importance, your business plan probably sucks. It fails to achieve its objective and ends up misrepresenting your business to the detriment of decision makers.
Here are the five biggest reasons your business plan is failing and how to overcome these roadblocks.