In 2018, over 97 million people watched the tournament from the First Four to the Final Four. For anyone who’s ever wondered why so many businesses seem to flock to March Madness each year, these numbers are your answer.

As a marketing agency, your company should be invested in March Madness as well. Whether you’ve been riding the wave of March Madness for years or are just starting to look for ways to use the tournament to boost your agency and clients, here are a few tried-and-true suggestions for how you can make the most of the annual tournament.

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