All posts by: Keith Bowers

About Keith Bowers

For many people, the word ‘entrepreneur’ conjures images of no-nonsense men in stuffy suits, but it’s an outdated idea.  Many people want to be entrepreneurs; it’s one of the fastest-growing career paths today. But most people who decide to make that leap don’t get very far. A successful entrepreneur needs to cultivate the proper connections, […]

For 40 years the America’s Small Business Development Center (SBDC) Network has helped aspiring and emerging small business owners achieve the American dream of entrepreneurship. On March 18, America’s SBDCs are hosting the fourth annual SBDC Day, a national movement to help share the small business success stories and notable impact SBDCs have fostered in communities […]

Money is a crucial ingredient in starting and growing a company. Undercapitalized companies have lower sales and profits, generate fewer jobs, and are more likely to fail. Overlooked entrepreneurs have less capital because, on average, they earn less than white men and are less likely to be promoted. In addition, women go in and out […]

On February 25th, 2021, JPMorgan Chase announced a new $350 million, five-year global commitment to grow Black, Latinx, women-owned and other underserved small businesses, help address the racial wealth divide and create a more inclusive recovery from the COVID-19 pandemic. This new commitment, which combines low-cost loans, equity investments and philanthropy, will help reduce barriers […]

One of the simplest ways to reduce your income tax bill is to ensure you’re claiming all of the tax deductions available to your small business. Below you’ll find a comprehensive list of write-offs commonly available to sole proprietors, and businesses that are organized as partnerships or limited liability companies (LLCs). Some of these are directly […]

Taxes can be stressful for a small business owner. You likely wear many hats, and the last thing you want to do is give more of your hard-earned business incometo the government. Thankfully, there are many tax savings strategies to reduce your taxable liability as a business owner. If you need ways to reduce your […]

Customer expectations are higher than ever before, and your customers are scrutinizing your business more intensely than ever. They’re comparing their experience with your brand to the easy, fast, and personalized experiences they’re having with the best of the best. And it’s these customer-focused businesses that get to reap the benefits of renewed loyalty and […]

You’ve probably heard or are familiar with Maslow Hierarchy of Needs, a popular theory in psychology that divides human needs into five different tiers.  From the most basic needs (think: air, food, shelter) to self-actualization (think: the desire “to become everything one is capable of becoming”), Maslow’s model gives light to how specific needs can […]

CX in its current form is broken. That’s one of the main takeaways from NTT Ltd’s Annual 2020 Customer Experience Benchmarking Report. The global study, entitled The Connected Customer: Delivering an Effortless Experience, surveyed over 1,000 participants spanning 13 different verticals. Rob Allman, the Senior Vice President, Customer Experience at NTT commented on the 21st annual […]

As a business owner, search engine optimization plays a vital role in attracting consumers to your website. SEO can help grow your website’s online visibility on the search engine results page, thus bringing more organic traffic to your website.   As the world of technology is always evolving, so is SEO. And it can get pretty […]