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A recent study of consumers confirmed that adverts do influence their buying decisions, though not all advert types are successful.

For example, celebrity endorsement was rated the top ‘Characteristic of a Bad Ad’ in the study by marketing experts Unsupervised, suggesting the power of the influencer is not as great as celebrities like to think.

With adverts often being a necessity in business to not only generate revenue but to build brand awareness among the consumer base, let’s look at which kind of ads are the most successful according to consumers themselves.

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Healthy margins are essential to launching and growing small businesses and finding the right price helps maximize profitability and future growth. Product pricing is not something that comes naturally for most people, but it is an essential skill that small business owners need to hone.

As small business owners set their price for their products and services, understanding the value and time is critical. The higher the quality of the product or service, the higher price customers are willing to accept. However, high prices on low-value products or low prices on high-value products will eventually cause customers to question their worth. Here are five pricing strategies to maximize profits and secure competitive advantages in the market.

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Small business loans let eligible business owners borrow funds to cover company-related purchases and operating expenses. Whether you’re just starting your business or trying to grow, the best small business loans can help you access the capital your business needs to thrive.

Consider these tips when comparing small business loans:

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Times are tough for small business, but help is available, from both the government—federal, state or local—and the private sector. It may be in the form of a grant, a loan or a leg up competing in a difficult business environment. Here’s a breakdown to help you sort through what’s available.

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How do you determine the digital competitiveness of your company? Many experts have recommended measuring the strength of branding; R&D; manufacturing; sales and distribution; management; growth rate; and financial stability as key performance indicators. However, when my company, Trianz, studied the demise of established companies and the success of startups in the tech industry, a different story began to emerge.

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SEO or Search Engine Optimization is the most important tool for a brand to rise above its competitors on extremely competitive search engines like Google. Netizens these days resort to the internet for every little piece of information. And if a business wants to grab the top position in search results and become a particular target audience’s favorite, SEO is indispensable.

Looking for the best SEO services marketplaces to hire competent freelancers, or in case you’re a freelancer, find your first project? Keep reading!

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Used along-side effective strategic planning, the right KPIs and business metrics act as essential navigation tools that help organisations understand how well they are doing in delivering on their strategic goals. If managers don’t want to fly blind, then they require relevant and meaningful business measures to inform their decision-making.

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Retirement planning can be a difficult and stressful subject for business owners. The sale of the business alone might generate enough income to sustain an entrepreneur and their family through retirement—but that’s not always the case. There are steps that business owners can and should take to guarantee the future health of their business as well as their personal interests.

As you prepare for retirement as a business owner, it can be helpful to get sound financial advice from experts. Below, 15 Forbes Finance Council members share their best advice for protecting yourself, your family and your business once you’ve retired.

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Last month, Isabella Casillas Guzman, head of the Small Business Administration, joined Vice President Kamala Harris to announce reforms to Community Advantage: a pilot loan program through which the agency aims to provide low-income borrowers and individuals from underserved communities with equitable access to capital. Some of the changes include extending the length of the program by two years to September 2024, and expanding the maximum loan size from $250,000 to $350,000.

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I’ve written before about how people come for the organization’s mission but leave because of their manager when it comes to hiring and retention. That’s why it’s so critical for organizations to constantly monitor how they are training their managers–especially their middle managers and supervisors–because it’s an overlooked area where retention can be won or lost.

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