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As a business owner, you always want to stand out from the competition. But maybe you’re not sure where to start with all the material you find online.  So we put together 9 easy to use small business marketing strategies for 2022.

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As a business owner, you likely have artificial intelligence (A.I.) on your radar as something you could use to increase operational efficiency and improve customer satisfaction. However, it is not always clear where to start to generate the best return on investment (ROI) when it comes to A.I. implementation. It’s also easy to be lured in by the boldest and flashiest A.I. initiatives, which are both costly and challenging to pull off.

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Whether you are new to business ownership, or a seasoned entrepreneur, a mentor can help you navigate the challenges of starting or managing a business. Most entrepreneurs agree that every business owner could use a mentor. In fact, according to a Sage survey, 93% of small and medium sized businesses see the value of business mentors. And yet, in the same survey, only 28% of those businesses report using mentoring services.

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You’re ready to market your small business, and you have several strategies available to you. Will you market yourself through Facebook or Twitter, pay for ads on Google Search, invest in great website content, or start to build out your email list?

When you’re developing your marketing strategy and funnel, and utilizing the best CRM software to keep track of your project, it can be helpful to split your approaches into two broad areas:

  1. Organic marketing strategies for small business, which help your website, articles, and other content appear on search engines and arrive in people’s inboxes
  2. Paid promotion, where you pay for ads to be shown next to search engine results, on websites, and in social media feeds

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Once your business becomes profitable, your next goal is probably to see it grow. If that growth comes too fast, though, you could run into some unexpected problems. Here are the top six problems caused by rapid business growth and advice on how to handle them.

The growth and expansion phase is an exciting time for any small business. The primary goal of a startup is to get customers, deliver the product or service, and reach the break-even point as quickly as possible. According to conventional business plans, once the break-even point is achieved, profitability should follow. For some small businesses, though, another goal is rapid growth, and that can be a problem. Businesses often underestimate the intense pressure that accompanies rapid business growth.

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While building your company from nothing into a sustainable business is a challenging and rewarding experience, the next step of rapidly scaling can be equally demanding and gratifying. Making the right moves early on can propel your business into hypergrowth; however, it’s tricky, tripping up around 70% of companies, according to the seed accelerator Techstars. What’s the secret to success? Here are three areas to pay close attention to when scaling a company into a category leader.

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Many taxpayers expected that the tax world would look significantly different in 2022 due to the White House’s Build Back Better plan. But with the proposal currently on hold, any major changes are on hold, too. While there’s still a possibility that Congress could pass retroactive tax measures—they’ve done it before—it looks less likely by the day. While it’s too early to know what that could mean for the current tax year, there are some changes that are making their presence known. Here’s a look at what we expect the tax world to look like in 2022.

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2021 has been a year of rapid transformation across all industries as the country has dealt with shifting political and economic climates, as well as mitigating hot-button issues such as climate change. In a year filled with change, there are some trends making their way into the new year that you and your business should keep an eye out for.

To lead your business in the right direction as we head into 2022, here are 10 small business growth strategies entrepreneurs recommend.

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Over the past two years, the economic landscape has changed dramatically because of the Covid-19 pandemic. As the global economy is preparing for a — hopefully — post-pandemic future in 2022, businesses need to adapt to the changing landscape to survive and thrive.

Here are ten changes you need to prepare for now.

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