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As anyone who’s ever started a company should know, there isn’t a simplistic formula for success in entrepreneurship.

Whether you are part of a founding team or running your business solo, building your business from the ground up comes with diverse risks and roadblocks. On a daily basis, startup founders confront issues internally, from building the product to developing the business strategy and, externally, when dealing with factors such as shifts in consumer behavior and economic and market decline.

Here are seven ways you can rise above these challenges and lead a winning entrepreneurial team:  Read more…..

Mistakes are common in the business world. After all, failure often teaches us more about ourselves than success. However, all mistakes are not created equal. When startups make mistakes, the repercussions are often much more serious than if, say, an established business with a loyal audience makes a mistake.  When an established business makes a mistake, they have brand equity built up. While the mistake may be exposed on a bigger stage, they’ve done enough good – sold enough products, forged enough relationships, proven their worth, etc. — to survive the storm, and move on. A mature business’ preexisting reputation serves as its safety.  Read more…..

Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time.

Simple, eh? Well, it’s not as easy as it sounds. The right approach would be to arrive at a marketing mix that will help you consistently win new sales while sustaining customer lifetime value over a long period of time. How exactly do you achieve this? These five simple guidelines should serve as a basic starting point to get you on the right path to finding the right blend of marketing channels:  Read more….

The long-awaited 2016 Olympics are upon us, and with them our own musings of what it takes to cultivate a winning mindset.  Like these incredible athletes, how do you set yourself on the path to success? How do you stand out from the crowd? How do you get up and keep going after a setback? What sort of mindset do you need in order to achieve the extraordinary?  By studying the mental psychology of some of the world’s most driven people, you can learn how to drive yourself, even when failure seems imminent, and even after you’ve taken a fall. Here’s how to do it.  Read more…..

To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money – only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to reach to achieve success. Read on to find out how.

Small businesses and startups generally don’t have the luxury of outsourcing their marketing needs to professionals.  However, there are a handful of marketing practices available to entrepreneurs that don’t require them to burn through valuable resources to get this challenge under foot and get their business humming.

As the co-founder and CEO of a media technology startup, I’ve learned a few helpful secrets on how to market your business for free. Read more……

If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our news feeds. It captivates our attention. Simply put, we love to watch it. I mean, who wouldn’t rather click play? For years, I relied on physical sell sheets to license my ideas for new products. Sell sheets are straightforward, like billboards: On a single sheet of paper, I’d focus on highlighting the major benefit of my idea. Read more…..

Micromanaging has become a dirty word in the corporate world. It’s used by employees to describe overzealous managers, who don’t trust them to perform the simplest of tasks without constant intervention.

Certainly, no one wants to work for a boss, who allows them no freedom, and who doesn’t want them to grow and gain experience by facing new challenges every once in a while. Additionally, a boss who spends all of their time obsessed with tracking their team members’ actions is probably not making the best use of their resources. Read more….

If you’re struggling to create a sustainable business, you might be addicted to marketing. Every day seems to bring a new marketing tool that promises more traffic, more reach and more clients. The seduction is hard to resist. But more often than not, the payoff is exhaustion and a low account balance — the exact opposite of the financial freedom you crave. Read more….

When your own business is just starting out is not the time to define an entire category yourself, no matter how unique you consider your business. You have to work to predict trends that will help you evolve in what you do and how you represent what you do to consumers, in a relevant way. Read More