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Money is a crucial ingredient in starting and growing a company. Undercapitalized companies have lower sales and profits, generate fewer jobs, and are more likely to fail. Overlooked entrepreneurs have less capital because, on average, they earn less than white men and are less likely to be promoted. In addition, women go in and out of the workforce because of caregiving responsibilities. Evidence finds that minority and women entrepreneurs are dissuaded from applying for credit,ask for less financing than men do, are approved less often, and pay more for credit. Read more ……

On February 25th, 2021, JPMorgan Chase announced a new $350 million, five-year global commitment to grow Black, Latinx, women-owned and other underserved small businesses, help address the racial wealth divide and create a more inclusive recovery from the COVID-19 pandemic. This new commitment, which combines low-cost loans, equity investments and philanthropy, will help reduce barriers to capital for underserved small businesses to support their immediate needs and long-term growth. More than 40% of the commitment will be low-cost loans and equity investments, removing a critical barrier for Black, Latinx, women and other underserved entrepreneurs. Read more

One of the simplest ways to reduce your income tax bill is to ensure you’re claiming all of the tax deductions available to your small business. Below you’ll find a comprehensive list of write-offs commonly available to sole proprietors, and businesses that are organized as partnerships or limited liability companies (LLCs). Some of these are directly related to running a business, and some are more personal deductions that a small business owner should be aware of. Read more ……

Customer expectations are higher than ever before, and your customers are scrutinizing your business more intensely than ever. They’re comparing their experience with your brand to the easy, fast, and personalized experiences they’re having with the best of the best. And it’s these customer-focused businesses that get to reap the benefits of renewed loyalty and competitive advantage.  Read more ……

You’ve probably heard or are familiar with Maslow Hierarchy of Needs, a popular theory in psychology that divides human needs into five different tiers.  From the most basic needs (think: air, food, shelter) to self-actualization (think: the desire “to become everything one is capable of becoming”), Maslow’s model gives light to how specific needs can motivate human behavior.

So, how does it relate to your business, customers and sustained revenue model? The higher your product or service is on this pyramid, the more valuable your business is perceived to be.  Read more ……

CX in its current form is broken. That’s one of the main takeaways from NTT Ltd’s Annual 2020 Customer Experience Benchmarking Report. The global study, entitled The Connected Customer: Delivering an Effortless Experience, surveyed over 1,000 participants spanning 13 different verticals. Rob Allman, the Senior Vice President, Customer Experience at NTT commented on the 21st annual report, “The results indicate that most companies still see CX as a competitive edge and primary differentiator in the marketplace. Yet, we’re finding that the aspiration is greater than the execution.” Read more……

As a business owner, search engine optimization plays a vital role in attracting consumers to your website. SEO can help grow your website’s online visibility on the search engine results page, thus bringing more organic traffic to your website.   As the world of technology is always evolving, so is SEO. And it can get pretty competitive, especially if you’re a business owner. Let’s take a look at the value of SEO plus some of the trends that we may see in 2021.  Read more ……

Ten years ago, the concept of using social media for business was foreign. Today, however, with the rise of giants like Instagram, YouTube and Facebook, many businesses see the marketing value in these sites. The boom of the social media influencer and content creator market has opened new doors of opportunities. Social media and influencers have evolved into legitimate ways for brands to reach their customers and generate income. Read more ……

It’s one thing to start a business—it’s another to know how to expand a business. But, knowing how to expand a business is extremely important if you want to sustain your business’s success and your own financial well-being. If you fail to grow and adapt your business, you risk being left behind as the market changes or having a competitor cannibalize your business.  Read more ……