As you may have observed, society has gone through one of the largest changes that it has seen in over 100 years. One small virus known as the coronavirus caused Covid-19. And this has changed society and our business forever.
While social media has been around for some time, the changes since March or 2020 have been phenomenal. But what do you care if you own or are charged with the marketing of a business-to-business product or service? Business-to-business sales are different, you might say. This is no five bucks, fast fashion item. So, should you really be looking at social media marketing?