What’s my target market? What should it be? How would I know? Here’s a list of five things that will help you figure it out.
1. Don’t try to please everybody
Strategy is focus. Say you’re running a restaurant; which of these three options is easier?
- Pleasing customers 40 to 75 years old, wealthy, much more concerned with healthy eating than cheap eating, appreciating seafood and poultry, liking a quiet atmosphere.
- Pleasing customers 15 to 30 years old, with limited budgets, who like a loud place with low prices and fast food.
- Pleasing everybody.
I really hope you chose one of the first two, and not the third. Because this is the essence of target marketing—divide and conquer.