Rugged Events co-founders Rob Dickens and Brad Scudder went on Shark Tank hoping for nothing more than some publicity. Instead, they left with $1.75 million—and, more importantly, the backing of mega-entrepreneur Mark Cuban.
Rugged Events sets up hard-core obstacle courses, including “The Rugged Maniac Obstacle Race” and “The Great Bull Run” (which is exactly what the name promises). The sharks loved the company’s unique take on the blooming business of extreme competitions. However, for Dickens and Schudder, the big deal didn’t come without a little sweat, blood and tears.
Here’s Dickens’ behind-the-scenes tips on how to make it big on Shark Tank.