As you get your outreach going, you’ll quickly realize that many of things you and your company do can be applied across all three categories. Early success may be a good example. If your company is off to a great start, being the number one in something or the fastest growing something else is something you can put in your ads, on your website and include in media outreach. Positive reviews, especially from credible sources such as news outlets, are good for that too. Movies rely heavily on these two cross-platform message types — “The Times Says Four Stars!,” “The Number One Comedy of 2016!,” or whatever. Read More …..