Most people still think of the metaverse as Mark Zuckerberg’s cartoonish characters. Once Facebook took the sobriquet Meta, the move ignited a land rush into virtual reality. This Web3 space is becoming diverse in its offering, ranging from video gamers to sellers of NFTs, builders of buildings, purchasers of property and practical applications that are hard to conduct in the real world.

In an interview with VRdirect’s cofounder and managing director, Rolf Illenberger, he shared his vision of a more practical, business-focused metaverse. His group builds solutions. He sees the metaverse beyond gaming and into marketing, human resources, manufacturing, training, safety planning and the offering of 360-degree virtual showrooms. Basically, VRDirect helps Fortune 500 do business in the metaverse.

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