While you hear the term more in relation to for-profit businesses, branding is an important element of success for nonprofit organizations too. Your brand is what people think about when they think of your nonprofit. This impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence and shape the way your organization is perceived.
Nonprofits do have a different purpose than for-profits, but there are many brand strategies that apply to both sides. The following brand strategies can help you forge new relationships and strengthen the ones you already have. You may even be employing one or more already. Read more……
