Since 2010, the number of social media users have more than doubled, increasing activity on social media platforms and reducing the average organic reach of social media posts. Building a strong brand on social media isn’t as straightforward as it used to be five years ago – but it has become even more important. About one third of the world’s population is now active on social media, making social channels high-potential targets for marketers to reach and engage important audiences. But you can’t follow old approaches in today’s scenario, because –
- New social networks are commanding audience attention (Snapchat has grown by 300% in 3 years), and your target demographics may now be frequenting them. Read More ……
