The first big blast of attention could have easily ended the Rudolph brothers’ business dreams. This was their chance to impress the restaurateur Joe Bastianich and the chef Tim Love, stars of the CNBC reality show “Restaurant Startup.” They thought they had the perfect concept: Banza, a chickpea-based pasta. But on national television, they absorbed insults over package design and the brand’s name. More damning, the hosts questioned whether the young entrepreneurs even had “a real love or understanding of how your product tastes for your consumers.” Read More……
