Imagine you’re a first-time entrepreneur, excited about your product idea and optimistic about the state of the market for small businesses: Your product has been tested and is ready to go, and your launch date has been set, but you still have one tiny challenge ahead of you: your go-to-market plan. Okay, maybe the challenge is not that tiny and not limited to just one thing. And maybe, regardless of your enthusiasm as a small business owner, you’ve actually got a mountain of challenges awaiting you in an overcrowded market. Yet, while market saturation is often a deterrent for small business hopefuls, it doesn’t have to be. Yes, developing your go-to-market plan entails a ride down a a bumpy road that requires trial and error and a strain on your budget. But, you can succeed if you steer clear of several easily avoidable traps along the way: Read More……
