All posts by: Keith Bowers

About Keith Bowers

The majority of small business owners created a business plan as part of their overall launch.  But with the day-to-day of running the business, a lot of time goes by before you refer back to that plan—if at all.  Much can happen in the business during those years: priorities may have shifted, you added new […]

Just as most of us prefer to do business with people we like, we also prefer to do business with companies we like—that is, companies that create an emotional connection with us. Consumers’ emotional experiences with a business greatly influence how much and how often they spend.  However, C Space notes that when companies survey […]

Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your competition.  I can’t tell you how many times […]

Taxes for small businesses can be confusing and, as a small business owner, you likely have several questions: How much do I pay? Why do I have to pay this amount? How can I reduce taxable income?  Finding ways to lower your taxable income legitimately and avoiding pitfalls are important activities that can have great […]

LinkedIn research has found that business owners – i.e. entrepreneurs – have the highest level of job satisfaction among professionals. That makes sense, as business owners invariably start businesses around topics they are passionate about.  And yet, research (and common sense) shows there is a ton of stress that comes with running a business. Your next […]

There’s a question that haunts every would-be entrepreneur – and many actual entrepreneurs – every day: “How do I know if I have what it takes?” Yes, the Internet is full of ideas, tips, tricks and even awesome quotes. But do you actually have the skills? Find out — here are 17 skills every entrepreneur must […]

Developing a small business into a successful enterprise demands more than passion. Unfortunately, facts speak for themselves. Over half of new businesses fail mainly because the entrepreneur is unable to translate their passion into practical business skills. Success demands more than hard work, resilience, and expertise in your field. In order to succeed, you need […]

Accounting software helps small businesses keep track of their income and expenses so they can stay on top of their operations and file accurate tax returns. We looked at a range of options and found the top five best small business accounting software products. Read this guide to see what’s best for you. Read more […]

Being a small business owner can be tough. You have a lot on your plate to handle, and sometimes it can seem downright overwhelming. From keeping up with the competition to making sure your employees are satisfied, being a small business owner always keeps you busy. In the midst of all this, it’s important to […]