The journey of a small business towards fame and success is painful due to the various challenges that are encountered on a daily basis. Social media marketing has emerged as an ultimate weapon making things easier and accessible for small business owners. Is your business struggling to have a good online reputation? Are you aware of […]
Social media is one of the most powerful tools that all of us have access to in today’s world. These platforms enable us stay connected to friends, family, people outside of those two categories, brands, organizations and so much more. Each one of us checks social media accounts at least once a day, whether it’s […]
How do you know when it’s the right time to expand? That’s the question on the minds of thousands of small business owners just like yourself that have put in the blood, sweat, and tears to watch their hopes and dreams become a reality. From the small, one-person operation your business started as, to the […]
Your business market, like everything else, will change with time. As your business matures and your market share steadily increases, you will probably begin to encounter the growth limits of your original target market. Planning and implementing a growth strategy to develop new markets and expand your business before your current market flattens will not […]
A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational viewpoint. Sometimes, a business plan is prepared for an established business that is moving in a new […]
It’s easy to think because you have a small to medium-size business, cybercriminals will pass over attacking your company. The “not much to steal” mindset is common with small business owners in regards to cyber security, but it is also completely incorrect. In reality, the U.S. Congressional Small Business Committee found that 71 percent of […]
Broadband and information technology are powerful tools for small businesses to reach new markets and increase sales and productivity. However, cybersecurity threats are real and businesses must implement the best tools and tactics to protect themselves, their customers, and their data. Visit www.fcc.gov/cyberplanner to create a free customized Cyber Security Planning guide for your small […]
While you hear the term more in relation to for-profit businesses, branding is an important element of success for nonprofit organizations too. Your brand is what people think about when they think of your nonprofit. This impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence […]
What comes to mind when you think of nonprofit strategy? Multi-day retreats? Long, dry, planning documents that are unfrequently read? SWOT analyses? Heady jargon? These “pain points” sometimes discourage nonprofits from dedicating resources to strategic planning. Other organizations may undergo a strategic planning process, but fail to operationalize the plan. Read more……
Most small businesses face competition from much larger players with big advertising budgets and recognizable brand names. Your company may offer unique goods or services, but it’s hard to get noticed when your rivals have a long track record, better locations and more money to spend. Hard, however, does not mean impossible. You can get attention […]
