An enormous 85% of business owners depend on word-of-mouth referrals, showing just how crucial it is to reach customers in your local area. Local marketing strategies are slightly different to the techniques and methods you’ll use for general marketing, as you’re working hard to find, reach, engage and appeal to local customers specifically. Here are 20 of the […]
Branding is essential for startups that want to compete and come out on top of their competitors. Yet even if you have the greatest product, a poor brand image could spell disaster for your sales. Some of the biggest companies in the world have been involved in epic branding disasters. For example, in 1982, Colgate decided to […]
Unless you are an accountant or a fan of working with numbers, bookkeeping is probably not your favourite task. But adopting some good habits early can help you avoid costly errors when it comes to record keeping. You probably keep a lot of the financial details of your business in your head: which supplier you […]
Finance and accounting are topics that many small business owners dread, but a better understanding of them can help you spot what’s going well and what needs improvement in your business. Learn these key principles and you’ll more effectively manage your business, despite the fear that comes with spreadsheets and pages full of numbers. Read […]
Treats from her bakery Whisked, then based out of a Washington, D.C., incubator for food startups, sold so well in the first store that more stores started calling. Huntsberger’s products would eventually be sold in about 15 Whole Foods locations, and she had to move into a bigger space in order to meet the demand. […]
When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. And some merchandise lines (like clothing and beauty products in particular) have achieved a remarkable 25% average CGR […]
Smartphones never leave our sides, and maybe they shouldn’t – they’ve made life vastly more convenient. But they’ve also begun to act as beacons, where processes like geofencing send location-based data to companies looking to leverage information on segments of users. “We believe that understanding real-world consumer behavior is critical in brands being able to engage […]
How do you get a person to buy a product or service? Psychology holds answers to questions that have preoccupied marketing departments for decades, particularly surrounding how to influence people and how people respond to attempts to influence their behaviors. Read more……
Nowadays everybody is looking forward to starting his own venture but one thing that pops up in their mind that How to go ahead and start their Entrepreneurship Journey. Lots of Fear different Types of illusions Starts coming in the mind. Most of the people we meet in our Entrepreneurship journey they Fear to take […]
Small businesses often do not have the luxury of a separate accounting office; the accounting and finance functions are typically handled by the business owner or by the general manager. Nonetheless, some best practices for accounting procedures in small offices are worth knowing. These best practices provide guidelines on keeping your financial house in order. […]
