Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest earnings everin Q3, up nearly 50% from a year ago. Its mobile ads are so popular that the platform is actually starting to run out of space for them, even though they’re […]
This year my annual list of business trends celebrates its fifth year. As with previous years, my picks for 2018 represent bold and innovative moves that leading companies around the world are making to drive success. Some of this years’ trends are in the fledgling phase, while others have already taken root. These trends come […]
Businesses of all sizes and types are eligible to bid for government contracts through United States federal agencies and through municipal and state governments. These contracts are made in the form of goods and services and for research and technical assistance. If you’re successful in acquiring a government contract, it can help supplement your business’ […]
Surrounded with world-renowned brands such as Amazon, Apple, Procter & Gamble and Netflix, we tend to forget there are over 28 million small businesses in America that create two-thirds of all new jobs.Publications, podcasts, business schools (and myself!) love to analyze what makes these giants successful. Although these case studies are inspirational, it is very […]
A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility. Your brand lives in everyday interactions with your customers, the images you share, the messages you […]
Lazy. Entitled. Narcissistic. Unreliable. Delusional. Shallow. These are just a few of the terms that have been used over and over and over again to describe the millennial generation. This demographic cohort, widely accepted as people born between the early 1980s and mid-1990s, has been studied and discussed since the term “millennial” was first coined […]
Just about every business has some means of tracking its own performance — sales numbers, social media engagement, marketing leads, etc. It’s the best way to see how you’re actually doing compared to where you should or want to be. The same goes for your employees. A formal performance management program helps managers and their […]
One of the most significant changes under tax reform is the tax treatment of businesses. Unlike changes to the individual tax scheme, which are temporary and somewhat piecemeal, the changes to the business tax scheme are permanent and fairly comprehensive. It would be impossible to address all of the changes so I’m focusing on what I’ve […]
A provision in the new tax law allows sole proprietors — along with owners of partnerships or other pass-through entities — to deduct 20 percent of their revenue from their taxable income. The new tax law is likely to accelerate a hotly disputed trend in the U.S. economy by rewarding workers who sever formal relationships with […]
An effective sales strategy should be a priority of every business driven by a culture of sales. Put bluntly, the right sales practices will help a company achieve its goals and thrive. The trick is knowing what the best sales practices are and then applying them to your day-to-day business operations. Fortunately help is at […]
