Social media has become as important as public relations, as it’s even been integrated into the overall PR strategy for many companies. It’s necessary to understand the usefulness of social media and how it can positively impact your business. “There are many reasons a small business needs a social media presence. The most practical reasons […]
E-commerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online — and we are experiencing year-over-year double digit growth in online shopping — a huge number of e-commerce businesses are struggling to be profitable, […]
Making a few mini money mistakes here and there isn’t uncommon for budding entrepreneurs. I made a habit of this during my first few years of entrepreneurship. Here’s the trouble with the philosophy I adopted: Over time, tiny neglect resulted in a cash flow crisis. Individually, the money mistakes I made weren’t financially crushing. I […]
When you’re marketing your business, you need to stay on top of managing your content production calendar. While it is your responsibility to schedule and record your work history, it can also get out of control unless you know how to accomplish it accordingly. Take the time to create a schedule that is capable of […]
We hear a lot that content is king, but companies that produce the best content seem to rule over the largest kingdoms — and B2B content is no exception. “Good enough” just won’t cut it when it comes to content marketing, so what can you do to stand out in the digital crowd? I’ve identified […]
Do you remember the image during the credits of the movie Forrest Gump, where a feather is floating through the sky, being carried in whatever direction the wind would take it? That is a perfect visual of what not to do, when trying to build a business. Business success requires an almost religious level of focus on the […]
We all want to achieve incredible things in 2017. We want to have a bigger impact, create more growth and reach new business heights. Creating this isn’t going to happen by accident, it’s going to happen because you make it happen. In order to do that, you have to show up like never before for […]
When Peter Makin opened Brilliant Books five years ago, he quickly realized his business wouldn’t survive in this remote locale if his only customers were local buyers. In the summer, this small town five hours north of Detroit is a haven for tourists and summer residents who are drawn to the state’s wine country. But […]
In the competitive start-up world, even the shrewdest entrepreneurs — with the latest and greatest gadgets — can find themselves thrown unexpectedly into legal quagmires that could derail or blow up a dream before it gets off the ground. Sometimes it’s a simple oversight. Other times, a fresh-faced business owner tries to save a few […]
The first big blast of attention could have easily ended the Rudolph brothers’ business dreams. This was their chance to impress the restaurateur Joe Bastianich and the chef Tim Love, stars of the CNBC reality show “Restaurant Startup.” They thought they had the perfect concept: Banza, a chickpea-based pasta. But on national television, they absorbed […]
