A big part of developing an executive or CEO brand is deciding what role thought leadership should play in your brand. Start by considering the impact a thought leadership strategy could have on you and your organization. How can your thought leadership goals align with your larger organizational goals? Being a thought leader doesn’t happen […]
Marketing and branding are not always cheap for small businesses. While it is very essential given the very early stage of a business, branding and marketing a new business is an effort that has to compete with several other efforts in the startup. Nonetheless, there’s no other way around running an effective marketing strategy for […]
I value LinkedIn more than any other website. I would gladly give up access to Facebook, Twitter, or my vice, Reddit, before I would let go of LinkedIn. Whenever I mention this, people think I’m crazy. You might be thinking that right now. Well, it’s probably because you’re not taking advantage of everything that LinkedIn can do […]
You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential to bring an enormous return. And all of that is great. But how, exactly, do you know how much of […]
There are potentially hundreds of ways you could promote your new Web design business and build up your portfolio. Assuming your target clients are located in a small geographic area — for example your home town — there are a number of ways you can drum up their all-important custom. 1. Get listed This is […]
When we want to make something great happen in our business (and life)–no matter how big or small–it is easy to assume that it must be done quickly, right now. The tick-tock of the clock weighs heavily upon us. We soon become acutely aware of precious time slipping through our fingers. As entrepreneurs, we become […]
Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital for the success for your organization. But, how do you write a business plan? SBA.gov recommends that a business plan includes; Executive summary – a snapshot of your business. Company description – describes what […]
As a business owner, you want your company to succeed. Investing in marketing is vital to that success, but many small businesses can’t splurge on — or spare the time for — high-priced advertising campaigns. A report by Brandmuscle, local marketing software company, found that nearly half of the 860 small businesses surveyed spend $5,000 […]
As a recent transplant to Seattle, Tara Reed was sitting in her new apartment, staring at the blank walls. “I’d started to get interested in fine art, and it struck me how annoying and labor-intensive it would be to find art I liked for my new place,” she says. “For food, music, fashion, movies, I […]
Branding is often labelled as a woolly service. Admittedly, it is a bit soft. Many marketing activities can be judged on what has been created or resulting figures. A brand, on the other hand, is a mix of thoughts and feelings. It is the impression you want to give. This in itself makes it a […]
