To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money – only to find that making money in a business is much more difficult than they thought. You can avoid […]
Small businesses and startups generally don’t have the luxury of outsourcing their marketing needs to professionals. However, there are a handful of marketing practices available to entrepreneurs that don’t require them to burn through valuable resources to get this challenge under foot and get their business humming. As the co-founder and CEO of a media […]
If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our news feeds. It captivates our attention. Simply put, we love to watch it. I mean, who wouldn’t rather […]
Micromanaging has become a dirty word in the corporate world. It’s used by employees to describe overzealous managers, who don’t trust them to perform the simplest of tasks without constant intervention. Certainly, no one wants to work for a boss, who allows them no freedom, and who doesn’t want them to grow and gain experience by […]
If you’re struggling to create a sustainable business, you might be addicted to marketing. Every day seems to bring a new marketing tool that promises more traffic, more reach and more clients. The seduction is hard to resist. But more often than not, the payoff is exhaustion and a low account balance — the exact opposite of the financial freedom you crave. […]
When your own business is just starting out is not the time to define an entire category yourself, no matter how unique you consider your business. You have to work to predict trends that will help you evolve in what you do and how you represent what you do to consumers, in a relevant way. Read More
Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]
Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is an essential tool for achieving your goals. An elevator pitch can be delivered either verbally, ideally in 60 seconds or less, or as a one-page overview of your business. Think of the […]
Even newbies to the entrepreneurial game are no doubt familiar with the ingredients needed to build a successful business. Perseverance. Decisiveness. Confidence. Passion. Top-notch legal and financial advisors. Seasoned mentors who don’t pull punches. The ability to cultivate lasting relationships and inspire others to support your vision. A willingness to take risks, listen to your […]
Starting your own business may sound like an undertaking of epic proportions. The truth is, it’s not. Yes, you’re going to have to work hard, and commit to working on it at all hours of the day, but actually getting set up is simply down to making sure you’ve “checked all the boxes,” which is […]
