When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place. But, that’s only the beginning of your branding process. […]
My Old-School Chiropractor Is Better at Marketing Than Most Entrepreneurs This past week, my employer brought in a chiropractor — let’s call him Dr. Dave — to talk to my co-workers and I during lunch. Dr. Dave pulled a classic chiropractor move and gave us a “healthy” Subway lunch and bottles of water. Dr. Dave […]
The art of storytelling has been practiced for thousands and thousands of years. Through movies, books, fairy tales, and bedtime stories, we have all been exposed to storytelling, and most of us at one point or another have been engrossed in the tale. But have you ever stopped to think about how storytelling impacts your […]
I strongly suggest that would-be entrepreneurs do a business plan. As a result of completing the plan you will be much better prepared and know whether or not your business idea is feasible. Try the following article for a short-cut. However, I caution you on following a short-cut unless you have substantial experience or knowledge […]
As an entrepreneur, coach, and mentor I work with a lot of people in all different stages of their businesses. Over the past few years I’ve started to document a pattern: entrepreneurs go through phases. Shonda Rhimes, television producer and writer known for her hit series “Grey’s Anatomy” confirmed my belief in an interview about […]
When your business is just getting off the ground, it’s often just you and your partners burning both the midnight oil and the candle at both ends. Once you’re going somewhere, it can be a great learning experience to handle all components of business operations — but eventually, you’re going to need help. As your […]
Discipline is the greatest obstacle in preventing most people from achieving the levels of success they desire. Take a moment to process that if you had the discipline to do everything you knew you should do, even when you did not feel like doing it, how much more successful you will be in achieving your […]
Rome was not built in a day. The Romans took their time building something great… You can’t take random ingredients and expect to bake great Lasagna. You need specific ingredients and instructions. If you’re buying email lists with unqualified prospects, it can turn out to be a recipe for disaster. Building vs. Purchasing Email Lists […]
It’s a shame that so many people think business plans are just for startups, or to back up loan applications, or for getting investors. The truth is that business planning offers serious benefits for everybody in business. And I’d like to point out that none of these benefits require a big formal business plan document. […]
More and more people are browsing, shopping, and doing business on their phones and tablets. Currently, 11.3% of the digital population uses mobile only, compared to 10.6% desktop only use*. This may not seem significant now but these numbers will continue to grow as mobile capabilities advance and mobile devices become more and more integral […]
