All posts by: Keith Bowers

About Keith Bowers

Switching out the American menu The food-services sector is constantly evolving, as restaurants cater to changing consumer preferences, new lifestyle choices and demographic shifts. The trend toward health consciousness, coupled with an increasing interest in gourmet and high-quality cuisine, is inducing food-service operators to adopt value-added options, such as gluten-free foods, farm-to-table restaurant models and […]

How much capital do you really need to get your company up and running with money left over to operate? Answering that question is one reason a solid business plan is so important. If you raise too little, you risk running out of money before your business gets off the ground. Read More.

Bravery in the face of opposition, stalwart leadership, and unyielding ingenuity. These traits sound like the definitions of a Medal of Honor recipient, but have proven to be invaluable secrets to success in the economic realm. Read More.

National Veteran’s Small Business Week, celebrated the first week of November, honors veteran entrepreneurs who continue to serve our country by creating jobs and fueling economic growth. As part of the celebration, the National Women’s Business Council will recognize veteran women business owners, highlighting their great economic impact and community contributions. Read More

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. […]

It’s not from a financial statement. For a small-business owner, financial statements are generally useless. They’re prepared months after the fact. They show a snapshot from a historical period that is usually long past. And they’ve been jiggered and reconfigured by accountants to reflect accounting standards that usually don’t have much connection to the real […]

Anthony (Tony) R. Jimenez is the award-winning Founder, President, and Chief Executive Officer of MicroTech, one of the largest Hispanic-owned IT Integrators in the nation. Under Tony’s leadership MicroTech is focused on Technology Services, Cloud Computing, Product Solutions, Network Systems Integration, Cyber Security, Telecommunications, Mobility and Big Data Solutions.  Read More

As the market changes, so do worker expectations. Startups, perhaps more than any business today, are fighting to attract and keep talent by providing employees the support they seek — especially when it comes to compensation. Nearly half of all employees expect a pay raise in the next 12 months to offset cost-of-living increases, Glassdoor’s […]