All posts by: Keith Bowers

About Keith Bowers

There’s a sucker born every day — or so they say. But the way startup fever has been spreading across the land, it almost feels more like there’s a Zuckerberg being born every day. And that feeling is real. According to data from the Kauffman Foundation, 2015 has marked the first year startup activity has […]

If precision and focus are the name of the marketing game for startup companies, what is the best strategy for marketing your startup? I asked the members of the Young Entrepreneur Council for their advice on how to market startup companies most effectively. All these entrepreneurs advocated for employing focus, consistency, and using a variety […]

Participants will learn the basics on developing a “base” proposal for funding consideration. This mini workshop will discuss the importance of enthusiastic and persuasive writing, a reasonable budget, program design, and other critical elements that must be considered during the writing stage. Participants will also learn the importance of Becoming a 501c3 and maintaining 501c3 […]

SBA’s 8(a) Business Development program can help qualifying minority-owned firms develop and grow their businesses through one-to-one counseling, training workshops, and management and technical guidance. The program also provides access to government contracting opportunities, allowing these businesses to become solid competitors in the federal marketplace. READ MORE

One of the most crucial roles you’ll play as an entrepreneur is the role of “decider.” Hopefully, one day you’ll rely on a team of advisors from individual departments within your organization to give you information and advise you of your options, but even in that context, the final decision will come down to you. […]

Marcelo Claure is President & CEO of Sprint. After one year of his leadership, Sprint is demonstrating progress in many areas and gaining momentum while executing on a clear plan to transform the company. Sprint is competing aggressively with bold, decisive action and pioneering industry innovation. In the second quarter of 2015, Sprint had 675,000 […]

Organizations understand the need for being prepared and ready for disasters, but often consider the process for getting better prepared as cumbersome and complicated. Since its inception in 2008, the Ready Rating program has been recognized by preparedness experts as the much needed, easy to understand and not intimidating solution for helping an organization take […]

Tuesday, September 15th. Today marks the start of National Hispanic Heritage Month — a time to recognize the contributions and cultures of the nation’s fastest-growing population group. The idea started as a special week in 1968 and was expanded to a full month 20 years later. There are 54 million Hispanics in the U.S., 17 […]

What’s my target market? What should it be? How would I know? Here’s a list of five things that will help you figure it out. 1. Don’t try to please everybody Strategy is focus. Say you’re running a restaurant; which of these three options is easier? Pleasing customers 40 to 75 years old, wealthy, much more concerned […]