Are you tired of building a killer business only to be undercut by Amazon? Are you sick of Wal-Mart squeezing you out of the marketplace because your wholesale price is too high? Is your product better than the leading competitor but relatively invisible? While it may seem impossible to compete with the big guys, there are many success stories of startups beating out the behemoths. Their secret? As James Schrager said in a recent Wall Street Journal article, “you’ll need to do something better, cheaper, faster, or amazingly different in a way that won’t put you directly in the cross hairs of a big, powerful company.” Read more….
