Branding is essential for startups that want to compete and come out on top of their competitors. Yet even if you have the greatest product, a poor brand image could spell disaster for your sales.
Some of the biggest companies in the world have been involved in epic branding disasters. For example, in 1982, Colgate decided to get in on the frozen food trend and came out with their own line of frozen entrees called Colgate Kitchen Entrees. As a highly successful company, Colgate figured they would do well, but people didn’t want to buy food associated with toothpaste and the line failed. Luckily, Colgate was already established enough to bounce back from this branding mistake but your startup won’t necessarily fare the same. Read more……
