You’ve probably heard or are familiar with Maslow Hierarchy of Needs, a popular theory in psychology that divides human needs into five different tiers. From the most basic needs (think: air, food, shelter) to self-actualization (think: the desire “to become everything one is capable of becoming”), Maslow’s model gives light to how specific needs can motivate human behavior.
So, how does it relate to your business, customers and sustained revenue model? The higher your product or service is on this pyramid, the more valuable your business is perceived to be. Read more ……
